Social media movement: The death of George Floyd

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The internet has played a major role especially in recent years to reach a particular goal that wants to be achieved by certain groups.

Social media platforms like Facebook and Twitter have seen groups organising what is known as a social media movement by using hashtags to drive home a specific message.

Yesterday saw what was known as #BlackoutTuesday, in which this hashtag amongst others including #BlackLivesMatter was used to protest against insitutional racism and the unequal treatment of people of colour.

It comes following the death of an African-American man George Floyd who was killed by police during his arrest nine days ago May 25.

An autopsy has revealed he died from “asphyxiation from sustained pressure” while now former Minneapolis PD Officer Derek Chauvin pressed his knee onto his neck while Floyd urged the officer to stop, telling Chauvin multiple times “I can’t breathe.”

This has sparked outrage across America causing protests. Peaceful protests have seen both protesters and police marching together and taking a knee to honour Floyd’s memory. Although there have been clashes between police and protesters. With police vehicles vandalised and set on fire, a police station burned down, and protesters shot with rubber bullets and tear gas.

Closer to home there has even been protests in London’s Trafalgar Square, with actor John Boyega addressing a crowd in Hyde Park.

Yesterday saw millions of people standing in solidarity with the black community who are often targeted because of the colour of their skin. This was shown using posts with the hashtags across many social media platforms including Instagram.

Credit: Image credit:

Many posted a blank black photo to take a stance and help bring justice, healing and freedom to Black people across the globe. This included British-Jamaican TV personality Alison Hammond.

In an interview yesterday, viewers of ITV’s This Morning heard an emotional Hammond explain how she seen her brothers, father and son in the image of George Floyd being held down by police in Minneapolis.

The 45-year-old said: “I believe this movement…is so very important, it’s so wonderful, when I see my white, my Asian brothers and sisters standing by #BlackLivesMatter because it means they understand what we are going through as black people”

Alison Hammond Credit: This Morning/ITV

There have been calls for people to stand against racism, as well as showing support across the media, there has been encouragement for people to educate themselves.

Financial support is also appreciated by donating to charities. Alison Hammond pressed viewers to help black businesses and to help economically.

You can learn more on the #BlackLivesMatter movement and find resources, ways to donate or sign petitions using these links and

Featured image credit: world reports

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Animal Biology student with interests in Agriculture and Journalism

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