Scottish Football is going global

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SCOTTISH football is set to be available to watch in over 150 territories worldwide.

Exclusive international media rights holder Infront announced the deal after they expanded their broadcast partnership with a host of new agreements for this season.

image credit: Falkirk Herald

Fans are not expected to attend live games until at least the new year, with pay-per-view offerings being the norm until then.

But this new deal will provide a much-needed boost, as the top four divisions and BetFred Cup games are to be aired.

The expansion will include several big broadcasters, such as ESPN in the USA, Match TV in Russia and Polsat in Poland.

Sport1 In Germany, Austria and Switzerland will also stream live matches.

This weekend sees the Old Firm face-off for the first time this season, but more importantly it sees the return of football in the Championship, League One and League Two.

SPFL chief executive Neil Doncaster has faced issues when promoting our game, and still the top division does not have a sponsor.

However, this announcement will bring a welcome boost to showcasing football from this country.

Craig Wighton’s Hearts side kick-off the Championship at home to Dundee on Friday night.

Picture credit: Edinburgh Live

He said: “This announcement is fantastic news for Scottish football and puts our game, our competitions and our teams on a global stage.

“With SPFL competitions now available to watch in more than 150 territories across the world, more and more supporters will be able to experience the excitement and spectacle that is Scottish football.

“During such a uniquely challenging time, it is testament to the strength of Scottish football’s enduring popularity that there remains significant global demand for our game.

“We look forward to continuing to work with our partners at Infront with a view to further extending the SPFL’s global footprint.”

Stephan Herth, Infront Senior Vice President Football said: “The broad reach of the SPFL is an indicator that interest in both the league and the cup competitions is continuing to rise abroad.

“With more than 100 foreign players competing in the league, it has an international appeal and consistently delivers exciting matches that football fans around the world can get excited about.”

ESPN+ general manager Russell Wolff said: “The Scottish Premiership on ESPN+ will offer fans tradition, intensity, rivalries and some of the most passionately supported clubs in the world – and will add further to the most comprehensive lineup of soccer available in the U.S.”

FEATURED IMAGE CREDIT: Kilmarnock FC / Wikipedia

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