Online retailer Amazon has announced that it will increase the price of its Prime subscription service from September.
Prime is Amazon’s subscription service where subscribers can get access to photo and document storage, free next-day delivery, supermarket food deliveries via Morrisons or the Co-op and Amazon’s Prime Video service which is meant to compete with the likes of Netflix all for a set price. It will be the first time the retailer has raised the cost of its subscription since 2014.
The cost of Amazon Prime student monthly will rise by 50 pence from £3.99 to £4.49 from September. The price of the annual tier of Prime student membership will increase from £39.00 currently to £47.49 in September.
For those who are not eligible for the student tier of Prime, the pay monthly cost will increase from £7.99 a month to £8.99 a month in September. Comparatively, the price of a standard annual membership will rise from £79 to £95 in September.
The price increase will make Amazon one of the more expensive online subscription services in comparison to services such as Britbox or Apple TV +, although these services offer video content rather than the array of services offered by Amazon Prime.
A spokesperson for Amazon said: “Prime offers the best of shopping and entertainment, and continues to improve each year.”
The spokesperson added: “We have increased the number of products available with fast, unlimited Prime delivery, recently added ultra-fast fresh grocery delivery, and have significantly expanded our high-quality digital entertainment, including TV, movies, music, games, and books.”
Featured Image Credit: WIRED