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McDonald’s ends 99p cheeseburger due to inflation

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Fast food outlet McDonald’s has confirmed that the price of some food items, including the cheeseburger, will increase due to inflation.

The cheeseburger which was previously £0.99 will now cost £1.19 from today.

Image Credit: Pexels

The new pricing structure will not affect all items on the menu and represents the first price increase of the cheeseburger in particular in 14 years. Only those items which will be “most impacted by inflation” will see a price increase.

For those items which do see a price increase, the increase is likely to be between £0.10 and £0.20, although the price of individual items may vary depending on the individual restaurant.

Alistair Macrow, the Chief Executive of McDonald’s for the UK and Ireland, said the change in pricing for some items was a result of “tough choices about our prices”.

Macrow said: “We’re living through incredibly challenging times and we’re all seeing the cost of everyday items, such as food and energy, increase in a way many of us have never experienced.

“Just like you, our company, our franchisees who own and operate our restaurants, and our suppliers are all feeling the impact of rising inflation.”

Macrow concluded by saying since the fast food outlet was founded, McDonald’s has “committed to offering great tasting food at affordable prices, and that commitment will not change.”

Customers will continue to able to get discounts on some McDonald’s food and drink items through offers on the “My McDonald’s Rewards” smartphone application.

It comes after supermarkets in the UK said they would reduce the price of some of their branded products and other goods to assist with the cost of living.

Featured Image Credit: Polina Tankilevitch on Pexels.com

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