From 9 to 11 August, fans of the UCI World Cycling Championships can come to Stirling to spectate the Individual Time Trial events. Over 8,000 athletes from 120 countries are set to compete in this event.
With an estimated television audience of one billion, it rivals the viewership of the Olympics and the Commonwealth Games, placing Scotland on centre stage for elite cycling and cycle tourism.
Competitors will be covering up to 48km of roads. They will start at the King’s Knot at Stirling Castle before tackling Stirling’s countryside and finishing off in the city centre.
Key areas to watch the event have been set up and a map to these can be found here. Those planning to attend are asked to be respectful of the local community, dispose of their litter correctly, and if they are bringing dogs to keep them on a lead.
Spectators are also asked to try and use public transport where available. Free park and ride facilities have been set up at Springkerse and Castleview for visitors to the city.
Stirling Council Leader, Cllr Chris Kane said: “We’re ready to welcome visitors from across the world to support their cycling heroes for the biggest sporting event to be held in Stirling.
“The fan zones will allow spectators to soak up the atmosphere and enjoy local produce from the many wonderful bars, cafes and restaurants across Stirling as the Individual Time Trials take place.
“For those who plan to come along to the fan zones, please check weather forecasts in advance and follow the guidelines at viewing points to help ensure that this global sporting event is enjoyed and remembered for years to come.”
A spectator guide for the event can be found here.
The excitement for Stirling doesn’t end here, however. A large-scale piece of land art has been unveiled at Kings Park. Stirling’s ‘Big Bike’ is larger than a football pitch, measuring in at 100 metres by 90 metres.
This piece will be visible around the world as the three-day-long event is televised.
The ‘Big Bike’ was formed by Amayse, a specialist sports branding company. It uses of state-of-the art technology and environmentally friendly materials.
Trevor Marks, 3D Signs Manager from Amayse, said: “There is no bigger or better way to get the message out that Stirling is proud to host this global competition.
“We are delighted to have been able to play our part, using our robotic technology and environmentally-friendly paint to produce a brilliant piece of land art at the city’s Kings Park, which is surely one of the largest for the Championships.”
Featured Image Credit: @j.boomer_photography // Instagram
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