Home security company Ring has unveiled its first-ever Scottish-accented voice for its Video Doorbells, selecting 23-year-old medical student Azkah Sardar from Glasgow as the “Voice of the Nation.”
Sardar emerged as the winner from over 300 applicants in a nationwide search for a distinctive and welcoming Scottish voice.
She decided to audition at Glasgow’s Silverburn shopping center which paid off as she was chosen from more than 300 applicants.
Renowned Scottish radio DJ and TV personality Edith Bowman supported the campaign and helped judge the competition.
Bowman praised Sardar’s energy and enthusiasm, saying, “Azkah is a brilliant choice for Scotland’s Voice of the Nation. We were looking for someone with lots of energy, enthusiasm, and personality—and that’s exactly what we got.”
To mark the launch, Ring has introduced a special Scots-language message recorded by Sardar: “We’re no in the noo, but haud on! Afore ye go, it’d be pure dead brilliant if you’d leave a wee message. Haste ye back!”
The initiative follows research indicating that 44% of Britons consider the Scottish accent the most approachable, while 78% of Scots take pride in its welcoming nature.
By making this move, Ring aims to embrace regional identity and reflect the diversity of voices across the UK.
Sardar expressed her excitement at being chosen, calling it an opportunity to showcase the variety of Scottish voices:
“It’s amazing to think my voice will be used by so many people, making home security feel a bit more personal and Scottish,”
Ring users can now activate the Scottish-accented Quick Reply through the Ring app, bringing a touch of local charm to their smart doorbells.
Featured image credit: Ring
Current Gaming & Tech Editor
Instagram: @dylan.byline
Email: dylanburt2005@gmail.com
