Netflix announces lower-cost subscription tier including adverts

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Popular subscription streaming service Netflix has announced a new subscription tier, which will include adverts.

As part of the plan, the streaming service has agreed to work with technology giant Microsoft who will be a “global advertising technology and sales partner.”

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The new subscription tier will be less expensive than the traditional tiers offered by Netflix and will join the pre-existing pricing options which are available to customers. The exact price band of this ad-supported tier is not yet known.

Traditionally paid streaming services such as Netflix have operated without adverts, which has been a selling point compared to mainstream television.

Commenting on the announcement, Greg Peters, Netflix’s Chief Operating Officer and Chief Product Officer said both companies “have much to work through.”

Speaking about the objective of the new ad-supported tier, he said: “Our long-term goal is clear. More choice for consumers and a premium, better-than-linear TV brand experience for advertisers.

“We’re excited to work with Microsoft as we bring this new service to life.“

Microsoft’s President of Web Experiences, Mikhail Parakhin, said the company was “thrilled” to be involved in the partnership which marked a “big day” for both companies.

Parakhin concluded by saying: “We’re excited to offer new premium value to our ecosystem of marketers and partners while helping Netflix deliver more choice to their customers.”

Featured Image Credit: Microsoft

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